Organic Growth Hack: Recurring Collaborations with Niche Podcasts with Aakshi Sinha of Tink Media

Hey Besties! This episode is such a treat because I had the chance to chat with Aakshi Sinha, a Podcast Marketing Specialist from Tink Media, all the way from India. Connecting with people around the world is one of the many reasons I love podcasting!

Prepare to be inspired as we delve into Aakshi's podcasting origin story — exploring her gateway podcast, her desire to be a part of the podcasting community, and how she landed her job in the podcast industry. She also shares her love for creating curated playlists (Podcast Bestie playlist to come soon!), along with expert advice from her time at Tink, especially the importance of finding joy in podcast marketing for long-term sustainability and how to set up effective podcast collaborations, including promo swaps, guest swaps, and feed swaps.

Aakshi highlights the value of collaborating with smaller shows that have a niche audience, rather than solely focusing on larger shows with higher numbers. And I preach my cardinal rule for indie podcasters trying to engineer organic growth: recurring collaborations. Plus, the likely necessity of making strategic investments to propel podcast growth before achieving meaningful monetization.

So grab your headphones, Besties, and treat yourself to this fun and informative podcasting pep talk!

• Connect with Aakshi @aaklovesaudio on Twitter.

Here’s a link to the TRANSCRIPT.

If you missed the last episode, check out Podcast Marketing Is About Finding Your Podcast Besties with Lauren Passell of Tink Media + How to Get Featured on Apple Podcasts.

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Thanks to Michael Castañeda for mixing and mastering this episode. Follow him on Twitter and Instagram @plasticaudio.

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I’ve also got a FREE promo opportunity for the Besties: Leave a five-star rating with a review on Apple Podcasts, email me a screenshot with your name and the name of your podcast, and you’ll get a free shout-out on the next episode.

Thank you to the following Besties for their reviews:

• Raphaël Titsworth-Morin of The Small Tech Podcast by EC

So… ROLL CALL! 🗣

Do you have any recurring collaborations underway? Share your experience in the comments below.

Follow me @courtneykocak on Twitter and Instagram. For more, check out my website courtneykocak.com.

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