The Art of the Podcast Trailer with Arielle Nissenblatt

Hey Besties! It’s summer — we’re all busy working, traveling, and having fun — so I’m taking my sweet time rolling out the rest of this season… but today’s episode is so worth the wait. I have Big Podcasting’s Bestie and all our Besties, Arielle Nissenblatt, on the show today. Arielle is the founder of Earbuds Podcast Collective and the head of community and content at Squadcast.fm. In this episode, she’s sharing podcast marketing examples from the launch of her new show — Trailer Park, The Podcast Trailer Podcast — plus her recipe for a good podcast trailer, social media tips, how to co-market effectively, her advice on getting featured in the apps, and so much more.

• Connect with Arielle @arithisandthat on Twitter.

• Sign up for Arielle’s newsletter, Earbuds Podcast Collective.

• Listen to Trailer Park, The Podcast Trailer Podcast.

• Sign up for my upcoming workshops, Start a Newsletter to Supercharge Your Audience, Network & Business and/or Grow Your Show & Make Money Podcasting Masterclass.

Here’s a link to the TRANSCRIPT.

Watch the video version of Arielle’s interview on YouTube.

If you missed the last episode, check out How to Grow Your Podcast: A Podcast Marketing Master Class with Jeff Umbro of The Podglomerate.

Sign up for the Podcast Bestie newsletter here: https://podcastbestie.substack.com/welcome

Thanks to Michael Castañeda for mixing and mastering this episode. Follow him on Twitter and Instagram @plasticaudio.

And thank you to Matt Gilhooly for fine-tuning the video and creating the social media assets for this episode. Follow him on Twitter @theliftshiftpod.

A big thanks to our BFFs for sponsoring this episode:

• mowPod is an effective, targeted way to promote your show. It's already trusted by industry giants like Conde Nast, iHeartMedia, and HubSpot Podcast Network, and that's because it works. But mowPod isn’t just for the big guys — mowPod Boost is perfect for indie podcasters. It’s actually been my favorite paid advertising experiment to date, and you can try it for just $100. Plus, if you are a Bestie, you get 10% off with this link: https://boost.mowpod.com/?referrer=podcastbestie. Try it, and let me know what you think!

• Being successful with podcasts and video is a full-time job that most people don’t have the time or experience to do. Momento is an end-to-end AI video marketing tool that finds your shareable moments, creates beautiful shorts, and even schedules straight to social. Can it do more? Yes! Momento can write high-quality show notes, social posts, tweets, and even jokes from your content. Your first upload is FREE, go see what AI can do with your video! https://trymomento.ai?via=podcastbestie

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• Subscribe to The Tilt, the newsletter for professional content creators. Also: Get access to ALL 45 sessions from The Creator Economy Expo CEX 2023 and learn from the best. Get advice from experts on newsletters, podcasts, communities, SEO, and more. Get your digital pass now and grow your business!

If you want to sponsor a future newsletter AND episode, you can purchase your ad spot here.

I’ve also got a FREE promo opportunity for the Besties: Leave a five-star rating with a review on Apple Podcasts, email me a screenshot with your name and the name of your podcast, and you’ll get a free shout-out on the next episode.

Thank you to the following Besties for their reviews:

• Maria of Pure Cringe - We are Maria and Michelle—two old friends, book lovers, and BravoTV super fans! Join the fun as we review Bravolebrity books and recap classic BravoTV Episodes!

• Nicolle Galteland of LOOTERS - LOOTERS is an actual play, sci-fi western, Table Top RPG using the Stars Without Numbers gaming system.

So… ROLL CALL! 🗣

Do YOU have a podcast trailer for your show? Do you think it’s an accurate representation?

Follow me @courtneykocak on Twitter and Instagram. For more, check out my website courtneykocak.com.

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