Hello Besties! I’m back with another episode all about rebranding, which is something a lot of podcasters have to navigate as their podcasts evolve, including myself. Today’s guest also has first-hand experience. Angie Griffith started in the music industry as an artist manager before her pivot to podcasting and becoming the talent herself. Angie now hosts a podcast called Podfluencer Society, which recently underwent a rebrand. In this episode, she shares the strategy for how she relaunched her show — which included buying a billboard in downtown Nashville! — and, of course, her tips for executing a successful rebrand.
Connect with Angie @theangiegriff on Twitter.
Follow Angie @theangiegriffith and Podfluencer Society @podfluencersociety on Instagram.
Listen to Podfluencer Society on your preferred podcast listening app.
For Angie’s Podcast Rebrand Checklist, go to podfluencerproducts.com/rebrand.
Sign up for my upcoming class, Creating Your Podcast.
Here’s a link to the TRANSCRIPT.
Watch the video version of Angie’s interview on YouTube.
If you missed the last episode, check out Your Indie Podcast Tune-Up with Andreea Coscai of Tink Media.
Sign up for the Podcast Bestie newsletter here: https://podcastbestie.substack.com/welcome
Thanks to Michael Castañeda for mixing and mastering this episode. Follow him on Twitter and Instagram @plasticaudio.
And thank you to Matt Gilhooly for fine-tuning the video and creating the social media assets for this episode. Follow him on Twitter @theliftshiftpod.
A big thanks to our BFFs for sponsoring this episode:
Being successful with podcasts and video is a full-time job that most people don’t have the time or experience to do. Momento is an end-to-end AI video marketing tool that finds your shareable moments, creates beautiful shorts, and even schedules straight to social. Can it do more? Yes! Momento can write high-quality show notes, social posts, tweets, and even jokes from your content. Your first upload is FREE, go see what AI can do with your video! https://trymomento.ai?via=podcastbestie
mowPod is an effective, targeted way to promote your show. It's already trusted by industry giants like Conde Nast, iHeartMedia, and HubSpot Podcast Network, and that's because it works. But mowPod isn’t just for the big guys — mowPod Boost is perfect for indie podcasters. It’s actually been my favorite paid advertising experiment to date, and you can try it for just $100. Plus, if you are a Bestie, you get 10% off with this link: https://boost.mowpod.com/?referrer=podcastbestie. Try it, and let me know what you think!
If you want to sponsor a future newsletter AND episode, you can purchase your ad spot here.
I’ve also got a FREE promo opportunity for the Besties: Leave a five-star rating with a review on Apple Podcasts, email me a screenshot with your name and the name of your podcast, and you’ll get a free shout-out on the next episode.
Big thanks to the following Besties for their reviews. Make sure to check out their shows:
Better Call Daddy is for people who love stories. Each episode, host Reena Friedman Watts will interview a person of interest, and her father will chime in with his advice afterwards. “My dad has been my guiding force my whole life, there's nothing that he doesn't know and I want to share that with the world.”
2 Lives is hosted and written by Laurel Morales. Stories of people who have faced darkness and how those moments transformed them. "We all have two lives. The second begins the moment we realize we have only one.”
Secret Mom Hacks - Krista Dykes is someone who was previously terrified of childbirth, parenthood, and all that follows, but she's here to help you pull back the curtain on all of it. Her goal is that you’ll leave every episode feeling refreshed, inspired, and hopeful, knowing you’re not on this mom journey alone.
So… ROLL CALL! 🗣
Have you rebranded your podcast? Any big takeaways from the process?
Follow me @courtneykocak on Twitter and Instagram. For more, check out my website courtneykocak.com.
💸 Wanna advertise on Podcast Bestie? Visit podcastbestie.com/advertise for info about offerings and rates.
How to Rebrand Your Podcast with Angie Griffith of Podfluencer Society