Hello Besties! We’re all here because we want to know how to grow our podcasts and today’s episode is a banger in that department. We’re getting a podcast marketing master class from Jeff Umbro of The Podglomerate. He’s going to teach us all about their five tiers of audience development and some case studies for how to apply them. And guess what, Besties? Before Jeff was spending millions on podcast marketing, he got his start as a podcast listening addict and indie podcaster like so many of us.
Connect with Jeff @podglomerate on Twitter.
Check out The Podglomerate’s website for more info.
Sign up for my upcoming workshop, How to Build a “Platform” for Writers Who Shudder at the Thought.
I’m also teaching a five-week podcasting course through Roadmap Writers, Creating Your Podcast.
Here’s a link to the TRANSCRIPT.
Watch the video version of Jeff’s interview on YouTube.
If you missed the last episode, check out Podcast Like a Motherf*cker with Emily McElwreath (& Cheryl Strayed!).
Sign up for the Podcast Bestie newsletter here: https://podcastbestie.substack.com/welcome
And thank you to Matt Gilhooly for fine-tuning the video and creating the social media assets for this episode. Follow him on Twitter @theliftshiftpod.
A big thanks to our BFFs for sponsoring this episode:
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If you want to sponsor a future newsletter AND episode, you can purchase your ad spot here.
I’ve also got a FREE promo opportunity for the Besties: Leave a five-star rating with a review on Apple Podcasts, email me a screenshot with your name and the name of your podcast, and you’ll get a free shout-out on the next episode.
Thank you to the following Besties for their reviews:
Ashley Hamer Pritchard of Taboo Science - Every episode dives into a different societal taboo to understand the science that makes it tick, the reasons we don't talk about it, and the impact that has on society at large.
Taylor Faust of Sisters Assembled - Two sisters discussing the latest and greatest in Marvel!
Andi Smiley of The Friendly Podcast Guide - Helping you discover the right podcast by giving you the pertinent details and helping you get a feel for the show in around 10 minutes.
So… ROLL CALL! 🗣
Jeff’s a wealth of podcast marketing wisdom. What was your favorite takeaway?
💸 Wanna advertise on Podcast Bestie? Visit podcastbestie.com/advertise for info about offerings and rates.