The Art of Podcast Marketing with Devin Andrade from Tink Media

Hey Besties! I’ve got Devin Andrade on the podcast today. She’s from Tink Media—Lauren Passell’s company that crushes it on the podcasting marketing side—so we discuss the creative side of podcast promotion and marketing lessons she’s picked up from working at Tink, including a great cross-promo example. Devin also shares her top tip for indie podcasters trying to grow their shows, how to make your content more accessible, some of her favorite recent podcast discoveries, and more.

• Subscribe to Devin’s newsletter Pod Stack on Substack.

• Find out how to participate in Tink Media’s Adopt-A-Listener Month at tinkmedia.co/adopt.

• Check out the latest episode of Pod-At-Me and call 1-844-POD-AT-ME to leave a message for a chance to be featured on the show.

Here’s a link to the TRANSCRIPT.

If you missed the last episode, check out From Globetrotting Travel Photographer to Daily Podcaster with 13 Million Downloads with Gary Arndt of Everything Everywhere Daily.

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Thanks to Michael Castañeda for mixing and mastering this episode. Follow him on Twitter and Instagram @plasticaudio.

A big thanks to our BFF for sponsoring this episode:

• mowPod is an effective, targeted way to promote your show. It's already trusted by industry giants like Conde Nast, iHeartMedia, and HubSpot Podcast Network, and that's because it works. But mowPod isn’t just for the big guys — mowPod Boost is perfect for indie podcasters. It’s actually been my favorite paid advertising experiment to date, and you can try it for just $100. Plus, if you are a Bestie, you get 10% off with this link: https://boost.mowpod.com/?referrer=podcastbestie. Try it, and let me know what you think!

If you want to sponsor a future newsletter AND episode, you can purchase your ad spot here.

I’ve also got a FREE promo opportunity for the Besties: Leave a five-star rating with a review on Apple Podcasts, email me a screenshot with your name and the name of your podcast, and you’ll get a free shout-out on the next episode.

Thank you to the following Besties for their reviews:

• Kate Lavender of Lizzie Borden Audio

• Angie Griffith of 4 Things for Your Podcast (Stay tuned for more about her upcoming rebrand!)

So… ROLL CALL! 🗣

Smash that like button, and share your favorite out-of-the-box podcast collaboration in the comments below.

Follow me @courtneykocak on Twitter and Instagram. For more, check out my website courtneykocak.com.

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