12 Comments
Mar 19Liked by Courtney Kocak

I'm just finished my second season of the Living Love podcast, focused on how we strengthen kinship and collaboration in times of change. I have a MailChimp newsletter and use that to share about new podcast episodes and offer links to resources and updates on offerings. This is a sample newsletter: https://mailchi.mp/kinshiphub/overwhelm-to-solidarity-10282794?e=6ebfe3f384 I'm looking for ways to grow both the podcast and newsletter and I have been considering Substack.

Expand full comment

What a great interview. I use Mailchimp and I'm not getting great traction tbh, so I should migrate to Substack, as I love their recommend-three-others-system and of course the fact that you comment. Rather than have the newsletter just about my podcast, which seemed too self-promotey and not give-back-enoughy, I've broadened it to reviewing other podcasts I think the readers will like, too. https://eepurl.com/hz1r-T

Expand full comment

I just started my podcast newsletter so I am still figuring it out. Right now, I am providing interesting primary sources relevant to the topics of each episode.

We talk about people you've never heard of who've changed the world. I think of my substack as supplemental reading if someone found a person or topic particularly engaging.

https://dlistersofhistory.substack.com/

Expand full comment

First, I don't believe substack is IAB certified, and not to pop his bubble, but that may be the reason his downloads went up 10X. I do a newsletter that shares "behind the scenes" stuff I don't talk about on my shows. I then put links to my latest episodes (I need to add links to follow...). I have a "what caught my eye" section which mentions anything from tech to Youtube videos, and "what's coming in the future." It's typically a few paragraphs (short) and mainly links. I've had people say they love it because it's quick to read, and yet filled with value. I've had people join my membership from the newsletter. As much as rating and reviews are just social proof (which advertisers like to see). Advertisers also LOVE a nice, fat, juicy email list.

Expand full comment

My podcast, Kids Ask Dr. Friendtastic, is hosted on Substack,. Each weekly, 5-minute episode features an audio-recording of a question about friendship from a child (ages 5-13) plus a practical and thought-provoking answer. (I'm a psychologist and author.) The newsletter includes an easy-to-read transcript plus discussion questions that parents and teachers can use to deepen children's understanding.

The kids' questions are deep! And their voices are adorable. This is my favorite work activity!

https://drfriendtastic.substack.com/

Expand full comment

Good stuff as always, Courtney, and I'm a huge supporter of every podcaster having a newsletter. At the very least, it's a great way to keep your community updated about things that are happening in the industry (and around your show) should a listener's preferred app go down, or disappear altogether.

For my newsletter, Be a Better Podcaster, it's all about complementary, expanded dives into the topics of the shorter episodes. This may be tech, tools, audio, guests, and more. It's also a nice way to get feedback from your audience, where that might not always be the easiest thing to do via podcast apps themselves.

https://www.podchatnews.com/

Expand full comment

Courtney this is a great read. A brilliant interview with Paul. I'm going to check him out in a minute. The advice about where readers hang out when not reading or listening to audio is the best. Substack is a reading place as you both say full of writers. As audio people we need to think how to engage writers into a different format OR to find them where they are. Both, right!

*Would you consider completing my written interview so I can showcase you and your pod over on my substack?* I hope you'll say yes. I know you're busy so my hopes are in check. Btw I'm 11 and began hosting my podcast at 7. It started out as observations I wanted to talk about (sexist toys, farts, why boys and men get to not wear t shirts out in public). I'm getting into my social and political commentary quite nicely, people say. 🙂

Expand full comment