My Overcast Advertising Experiment
And other things that are working to grow my shows
Hey Besties!
I’m super excited about today’s issue featuring my Overcast advertising review. We’re now three experiments deep into trying to grow my podcasts while learning about the best ROIs in the industry, and the takeaways are starting to stack up.
More on that below, but first I want to invite ALL the Besties to join the inner squad and become paid subscribers. You’ll get immediate access to this Overcast experiment, in addition to my previous advertising reviews AND Mike’s column, which contains valuable information like his checklist for a “Minimum Viable Mix.” Because I love y’all and Valentine’s Day is upon us, I’m offering a 25 percent discount.
I’m also offering a discount on Podcast Bestie advertising: 25% OFF ANY ORDER with the discount code VDAY2023. Plus, as a bonus, all Podcast Bestie sponsors, regardless of the investment level, will receive a shout-out in the first Podcast Bestie episode.
And if you’re like, “What is she talking about?” Podcast Bestie is now a podcast! Check out the trailer for more info about how you can get involved.
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Chart-topping podcasts analysed - What makes a chart-topping show?
What podcast listeners are doing while they listen - Not fall asleep, no. It's more boring than that.
Africa Podcast Day is this Sunday - There is a free webinar all day, and images to use.
These quick hits are courtesy of Podnews editor James Cridland. Get daily news, jobs, and events from Podnews.
Okay, now for the main event…
My Overcast podcast advertising experiment + results:
I ran a 30-day promotion in Overcast’s TV & Film category for my podcast, The Bleeders, about book writing and publishing.