My mowPod Boost Advertising Experiment
Plus, a Q&A on how to optimize with mowMedia founder Mike Wiston
Hello Besties!
My first post about paid podcast advertising is here. Hooray! This is the beginning of a grand adventure trying to grow my podcasts to the next level, and I’m taking you along for the ride. I’ve got two other experiments in waiting in the wings, but mowPod seemed like the perfect kick-off because I’d been curious about this service ever since Lauren Passell and Arielle Nissenblatt mentioned mowPod in their how-to-launch guide back in May.
I took a call with mowMedia founder and CEO Mike Wiston immediately. I was very intrigued, but at the time, the only option was their premium service, which had a $3K minimum. When I checked their website a month or two ago and saw they’d rolled out mowPod Boost, I was thrilled that the chance to test it out was much more affordable, with a $100 minimum. So I decided to give it a whirl for my podcasts Private Parts Unknown and The Bleeders!
Today, I’m going to share the results for both podcasts (along with screenshots!) and then a Q&A with Mike Wiston about mowPod and how to optimize the advertising experience with this service — plus wise advice on paid advertising in general.
🎉 P.S. Hey, Los Angeles Besties! Make sure you RSVP for the Podcast Bestie party in Culver City on Tuesday, December 13th. Big thanks to Libsyn for sponsoring!