Lesson 3: Content Planning
Seasonal vs. always-on & keeping your show fresh
Hey Bestie,
We’re three lessons into my Podcast Curious to Podcast Pro in Just Six Months! course. If you missed the first couple weeks, you can catch up here:
Today let’s talk content planning—because flying by the seat of your pants might work for your weekend plans, but it’s not the vibe when it comes to podcasting.
In this lesson, we’re tackling a big decision: Should your podcast be an ongoing show or a seasonal series? Plus, we’ll get into content themes and arcs—aka how to keep your show from feeling like a random grab bag of episodes.
Seasonal vs. always-on: which one is right for you?
Some podcasters charge full speed ahead into an ongoing, weekly show… and then hit a wall six months in, drowning in the endless cycle of recording, editing, and promoting. Others take the season-based approach, giving themselves clear start and stop points to prevent burnout.
Here’s a quick breakdown to help you decide:
✅ An ongoing podcast is for you if…
You thrive on consistency and want to build momentum without pauses.
Your content is more evergreen—for example, practical tips, expert interviews, or historical events.
You have ad obligations that require you to maintain a regular cadence.
You don’t mind committing to a weekly (or biweekly!) schedule for the long haul.