How to Write a Press Release That Actually Gets Picked Up
10 tips for writing a standout press release
Hi Besties!
Writing a press release for your podcast is a strategic way to expand your reach and gain industry recognition. The thing is, it needs to be newsworthy. Announcing a new show, a major milestone, or a special event is a great reason to send out a press release—I just wrote one for Podcast Bestie’s third anniversary!
Below is a guide to crafting a press release that gets noticed, featuring insights from
, editor of Podnews, which publishes selected podcasting-related press releases.Listen to the full episode with James Cridland here:
10 tips for writing a standout press release
1. Start with a compelling headline
A good headline captures reader interest in a single line and contains enough intrigue to make someone want to keep reading. Think of your headline as a mini-pitch—highlighting an anniversary, episode milestone, or special guest. Consider what would grab your attention as a reader.